Matrix Basements sponsors Super Singer finale during Ford Fireworks broadcast

Matrix Basements will sponsor the live Super Singer finale on June 22 during Detroit’s Ford Fireworks broadcast on WDIV-Local 4. Four finalists will perform on the Matrix Basements Stage, and viewers will vote online to choose the 2026 champion. Why it matters: - The sponsorship ties Matrix Basements to two of metro Detroit’s most familiar summer traditions: the Ford Fireworks and Super Singer. - The finale will put four local performers in front of one of Michigan’s largest TV audiences. - The broadcast gives viewers at home a direct role in choosing the 2026 Super Singer winner. What happened: - Matrix Basements is sponsoring the Matrix Basements Stage for the live Super Singer finale during the June 22, 2026 Ford Fireworks broadcast on WDIV-Local 4. - Four finalists will perform live on the Matrix Basements Stage. - After the fourth performance, voting will open online at ClickOnDetroit.com to select this year’s champion. - The live finale will air Monday, June 22, from 8:00 p.m. to 11:00 p.m. on WDIV-Local 4. The details: - The Ford Fireworks began in 1959 and have long been a metro Detroit summer tradition. - Super Singer has entertained Detroit audiences for decades and is described as a tradition within a tradition. - The competition has helped launch local talent, including Theo “Gridiron” Spight, whose voice became familiar to Detroit Lions fans through the team’s fight song, “Forward Down the Field.” - Nate Keller, vice president of Matrix Basements, said the company is honored to support an event that has created memories for Detroit families for generations. - Keller said the Ford Fireworks and Super Singer bring people together through entertainment, excitement, and hometown pride. - Matrix Basements describes itself as the nation’s largest basement finishing company and says the sponsorship reflects its commitment to community traditions in Southeast Michigan. - The company says it has spent more than 17 years completing over 15,000 basement remodeling projects. - Matrix Basements says its projects include custom family rooms, home theaters, entertainment spaces, fitness rooms, offices, guest suites, and other finished basements. - The company says it has earned multiple Houzz Best of Design and Best of Customer Service awards and holds an A+ rating with the Better Business Bureau. Between the lines: - The sponsorship places a home-improvement brand inside a high-visibility entertainment event, which can deepen local name recognition. - The Super Singer finale benefits from the scale of the fireworks broadcast, while Matrix Basements gets association with a community event that already carries strong emotional value. - The event also reinforces how local TV competitions still create exposure for regional talent, even in a national talent-show era. What’s next: - Viewers will vote online after the final performance to determine the 2026 Super Singer winner. - The winning performer will be announced after voting closes during the broadcast window. - Matrix Basements will continue promoting its brand around family-focused living spaces and community events across Southeast Michigan. The bottom line: - Matrix Basements is using one of Detroit’s biggest summer broadcasts to spotlight local talent, connect with families, and align its brand with a long-running civic tradition.