ULE Group names Wendi Ayers as SVP of business development

ULE Group has appointed Wendi Ayers as senior vice president, business development, as the electrical distributor pushes into new markets and large infrastructure projects nationwide. Ayers brings more than 25 years of construction and electrical distribution sales leadership, with her new role centered on expansion, account development and growth across the U.S.

Why it matters: - ULE Group is strengthening its leadership bench as it targets national growth in large-scale infrastructure markets. - The appointment gives the company a senior executive focused on new-market expansion, account development and relationship building. - The move supports ULE Group’s push to grow beyond its existing footprint as an independent, service-driven electrical distributor.

What happened: - ULE Group appointed Wendi Ayers as senior vice president, business development. - The company announced the hire on Aug. 25, 2026, in Hauppauge, N.Y. - Ayers will help lead ULE Group’s business development efforts across the United States.

The details: - Ayers brings more than 25 years of construction and electrical distribution sales leadership. - Danielle Pirrone, ULE Group president and chief operating officer, said Ayers will be a key part of the company’s effort to grow into a national strategic partner on large-scale infrastructure projects. - Pirrone also said Ayers’ industry expertise, relationship-driven approach and experience developing new markets make her an important addition to the team. - Ayers said she is excited to join ULE Group and help lead its growth strategy, expand industry relationships and create new opportunities. - Ayers joined ULE Group from WESCO International, where she held multiple sales leadership positions after joining in 2019. - Her most recent role at WESCO was senior director, construction sales, Northeast Great Lakes. - Before WESCO, Ayers spent two decades at Graybar Electric in increasingly senior sales leadership roles. - ULE Group said Ayers has broad experience across sales and operations, with a focus on new business development, customer relationships and results across diverse markets. - Based in Michigan, Ayers is known for authentic leadership and lasting relationships. - In her new role, Ayers will focus on high-growth industry verticals, new markets and large, complex infrastructure projects. - Ayers will also lead new-market origination and develop accounts and territories outside ULE Group’s current footprint. - The company said her appointment fits its strategy to expand geographically while building momentum as an independent electrical distributor. - ULE Group included a company website and social media links in the announcement.

Between the lines: - The hire signals ULE Group is trying to convert sales leadership into broader national scale. - Bringing in an executive with distribution and construction sales experience suggests the company wants deeper penetration in project-driven infrastructure work, not just incremental territory growth. - The emphasis on relationship-based selling points to a strategy built around large accounts and long sales cycles.

What's next: - Ayers is expected to begin driving business development in new geographies and project categories immediately. - ULE Group will likely use the role to chase additional infrastructure accounts and expand into adjacent markets. - The company’s next phase will hinge on how quickly Ayers can open new territories and strengthen the pipeline for large projects.